Case Study: RevPartners drives faster webinar conversions with Sequel

RevPartners drives 53.2% LinkedIn connection rates with Sequel

The customer, RevPartners, a company that helps B2B teams align revenue operations, faced the challenge of treating webinar registrants as low-quality leads. They partnered with the vendor Sequel, using its webinar platform, to transform registrations into high-intent signals for their Allbound motion instead of passive one-off lead captures.

The solution implemented by Sequel, integrated with Clay, HubSpot, HeyReach, and Slack, created an automated workflow to enrich data, categorize registrants, and drive personalized pre- and post-webinar engagement. This system delivered significant results for RevPartners, including a 53.2% LinkedIn connection rate, a 32.6% reply rate, and a 1.2% conversion of webinar registrants into pipeline.

RevPartners