Case Study: NMS Labs achieves 71% webinar attendance with Sequel

NMS Labs drives 71% webinar attendance with Sequel

NMS Labs, the nation's largest private toxicology lab, sought to establish market leadership and build trust with a diverse audience of legal and forensic professionals. They partnered with the vendor Sequel to implement a webinar strategy hosted natively on their own website, moving away from a traditional sales-focused approach.

Sequel's solution enabled NMS Labs to execute a rapid, expert-led webinar strategy focused on timely educational content. This approach resulted in an exceptional 71% attendance rate, over 9,200 hours of audience engagement on their website, and 22% of attendees watching both live and on-demand, significantly building trust and establishing the lab as a thought leader.

NMS Labs