Case Study: Mutiny achieves 42x ROI from viral webinar series with Sequel

Mutiny generates $1.7 million in pipeline and 42x ROI with Sequel

Mutiny, a company that provides AI-powered personalized marketing experiences, wanted to create a viral webinar series to generate pipeline and establish itself as an AI leader. They partnered with the vendor Sequel to use its platform for hosting and managing their webinars directly on their own website.

Using Sequel, Mutiny launched the "Surv-ai-vor" series, which featured an immersive, gamified experience hosted natively on their site. The solution implemented by Sequel enabled automatic registration, reminders, and the collection of first-party data. This strategy resulted in a 42x ROI, generated $1.7 million in pipeline, and drove over 2,000 hours of audience engagement.

Mutiny