Case Study: Morrow turns 16+ hours of audio into a 4k-word report with Sequel AI

Morrow turns 16+ hours of audio into a 4k-word report with Sequel

Morrow, a company represented by content strategist Steve Hayton, faced the common marketing challenge of being unable to leverage the vast amount of content generated from its events. With 16+ hours of audio from a single trip, valuable insights were being lost as sifting through 72 pages of transcription was too time-consuming. To address this, they turned to the Sequel AI tool from vendor Sequel.

By implementing Sequel AI, Morrow was able to automatically process its 16 hours of content. The solution effortlessly generated a comprehensive 8,000-word report, which was then easily refined down to a 4,000-word final draft. This saved an immense amount of time, reclaimed content that would have otherwise been lost, and allowed the team to produce more than ever before. The vendor, Sequel, provided a solution that acted like a dedicated staff member, capturing niche subject matter with remarkable accuracy.

Morrow