Case Study: Info-Tech Research Group boosts retention and engagement with Sequel

Info-Tech Research Group doubles subscribers and drives 59.6% conversion with Sequel

Info-Tech Research Group, a large technology research and advisory firm, faced significant challenges in scaling its event program across multiple brands and global offices. Their previous webinar platform was a source of friction, causing operational disruptions with crashes, a clunky speaker interface, and an inability to embed events on their own website, which broke the user experience and hid the program's traffic contribution. They partnered with Sequel to rebuild their entire event strategy and infrastructure.

With Sequel, Info-Tech implemented a dual-format event series embedded directly on their website, a new low-friction survey CTA, and deep Salesforce integrations. The solution delivered dramatic results, including 15,824 total registrations, a 59.6% conversion rate on flagship events, and MQL growth in the thousands of percentage points. Sequel enabled the program to drive roughly 500 registrations per week back to their site, nearly double their subscriber base, and see top members join 15 or more events, fundamentally improving member retention and engagement.

Info-Tech Research Group