Case Study: Everflow drives live event attendance and webinar engagement with Sequel

Everflow drives 85% live event attendance with Sequel

Everflow, a partner marketing platform, faced challenges in tracking and scaling their partnership webinar strategy. They lacked visibility into webinar performance and had to host events off-site, which disrupted the user journey. Additionally, they wanted to repurpose their unique webinar content but were deterred by the high time commitment and resource strain. To address this, they turned to the vendor Sequel and its webinar platform.

By implementing Sequel.io, Everflow hosted webinars directly on their own website, gaining enhanced tracking and analytics to measure partner-driven traffic and attribute leads. Sequel's solution also included Sequel AI to efficiently repurpose webinar content into blog posts. This strategy drove significant results, including 85% of attendees watching events live and generating 196+ hours of website engagement, all while spending less than one hour repurposing content. Sequel enabled Everflow to optimize their marketing, expand brand awareness, and achieve their revenue goals.

Everflow