Case Study: Everflow achieves 78% YoY attendee growth with Sequel

Everflow drives 78% YoY attendee growth with Sequel

Everflow, a Partner Marketing Platform, faced the challenge of effectively tracking partner contributions to their webinars and motivating underperforming partners to drive more registrations. They turned to the vendor Sequel and used its webinar platform to embed events directly on their website and gain better attribution data.

By implementing Sequel's solution, Everflow embedded webinars on its own site to collect first-party data and integrated it with their CRM for real-time insights. This allowed them to proactively monitor partner performance and share data to drive engagement. The results achieved with Sequel were significant, including a 78% year-over-year growth in attendees and 71% of sign-ups being driven by partners.

Everflow