Case Study: Copy.ai drives $3M in pipeline with Sequel

Copy.ai generates $3M in pipeline with Sequel

Copy.ai, an AI platform for go-to-market teams, faced the common marketing challenge of great webinar content being buried due to slow, inconsistent, and manual launch processes. They partnered with vendor Sequel, using Sequel.io to host webinars and Sequel AI for content repurposing, to build a scalable system for turning conversations into multi-channel campaigns.

The solution implemented by Sequel enabled Copy.ai to launch full webinar campaigns in under one hour. By using a recorded conversation as a single source of truth, the team could automatically generate all assets and host the event natively on their website. The results for the vendor Sequel were substantial, including over $3 million in pipeline generated, more than 7,000 registrants, and a 43% live attendance rate.

Copy.ai