Case Study: Cognism drives $6M in influenced revenue with Sequel

Cognism drives $6 million in influenced revenue with Sequel

Cognism, a leader in B2B sales intelligence, faced the challenge of running inconsistent webinars that failed to generate momentum and clear attribution. Their event strategy was resource-intensive and lacked a cohesive system to carry engagement from one session to the next. To address this, they partnered with the vendor Sequel to implement its platform for hosting and analyzing virtual events.

Sequel provided the solution by enabling Cognism to embed live and on-demand events directly onto their own website. This created a seamless, branded experience and gave the team deep insights into audience engagement. Using Sequel's data, Cognism built a repeatable "value loop" strategy that integrated events with their broader content ecosystem. The results were significant, including $6 million in influenced pipeline revenue, a 31% growth in their mid-market audience, and a doubling of engagement.

Cognism