Case Study: Carta Drives Millions in Revenue from Webinars with Sequel

Carta boosts webinar registrations 480% with Sequel

Carta, a company providing equity and fund management software, faced the challenge of turning their webinars from one-off projects into a strategic program that could fuel sales and revenue pipeline. They partnered with the vendor Sequel to use its platform for running webinars and virtual events natively on their own website.

By implementing Sequel, Carta embedded virtual events on their site to create a seamless audience journey, leading with valuable content and scaling through operational excellence. This solution resulted in over 51,000 registrations, a 75% reduction in audience friction, and the generation of millions of dollars in annual recurring revenue (ARR) for the business.

Carta