Case Study: Apollo.io increases product adoption by 500% with Sequel

Apollo.io boosts product adoption 500% with Sequel

Apollo.io, a sales intelligence platform with over 3 million users, faced the challenge of increasing product adoption and converting more of its large free user base into paying customers. To address this, they partnered with the vendor Sequel to implement a seamless, in-app educational webinar program.

Using Sequel's robust API, Apollo.io embedded webinars directly into its product and onboarding flow, creating a frictionless experience that eliminated registration barriers. This solution resulted in a 500% increase in product adoption and users booking 6x more meetings for their businesses. The vendor Sequel enabled Apollo.io to host 8 highly engaging webinars per week, which became a critical tool for driving user success and conversions.

Apollo.io