Case Study: Apollo achieves 500% higher product adoption with Sequel

Apollo boosts product adoption by 500% with Sequel

The customer apollo, a sales intelligence platform with millions of users, sought to increase product adoption and convert more of its free users into paying customers. To address this challenge, they partnered with the vendor Sequel to implement an embedded webinar solution directly within their application.

Using Sequel's robust API, Apollo embedded live product webinars into their app, creating a seamless experience that eliminated registration barriers. This solution led to a 500% increase in product adoption and a 6x increase in user meetings booked. The vendor Sequel enabled Apollo to host eight highly engaging webinars per week, which became a key driver for user upgrades within the first 30 days.

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