Case Study: VNPT achieves top Google visibility and sixfold organic growth with SEONGON's comprehensive SEO strategy

VNPT grows organic traffic 6x with SEONGON

VNPT, Vietnam's leading telecommunications and technology corporation, faced a challenge in managing its brand presence on Google. Numerous authorized agents had independently implemented SEO, dominating search results for brand keywords and often directing users away from VNPT's official landing pages. This negatively impacted user experience and brand credibility. VNPT partnered with vendor SEONGON to implement a comprehensive SEO strategy to address this.

SEONGON executed a holistic solution involving extensive keyword research, content optimization aligned with E-E-A-T standards, and comprehensive on-page and off-page SEO. The strategy focused on controlling brand information and ensuring search queries led to the correct official pages. As a result, 100% of VNPT's priority keywords achieved a Top 3 ranking, 100% of brand keywords correctly mapped to the intended landing pages, and organic traffic grew by 600%.

VNPT