Case Study: Decumar achieves 16x organic traffic growth with SEONGON's comprehensive SEO strategy

Decumar grows organic traffic 16x with SEONGON

Decumar, a long-established dermocosmetic skincare brand in Vietnam, faced a significant drop in search rankings following Google algorithm updates, allowing competitors to gain an edge. Their challenge was to regain position and transform SEO into a sustainable growth channel. They partnered with vendor SEONGON, utilizing their SEO AIMax service, to build a comprehensive strategy addressing technical issues, content authority, and conversions.

SEONGON implemented a full-scale solution over ten months, re-optimizing the website's technical foundation, enhancing content to meet E-A-T standards, expanding the keyword strategy around the customer journey, and building a quality backlink system. The results were substantial: organic traffic increased 16-fold, 58% of core keywords reached the top 5 search positions (exceeding targets), and the click-through rate to sales locations rose by over 65%. This systematic approach successfully turned SEO into a key driver of sustainable business growth for Decumar.

Decumar