Case Study: Sun Finance achieves reduced fraud and faster underwriting with SEON's social media profiling

Online Lending Fintech Leverages Social Media Profiling to Underwrite Risk

Sun Finance, a fast‑growing online lending fintech headquartered in Latvia, was struggling to confirm customer identities and fend off fake identity, synthetic identity and account takeover (ATO) fraud while scaling quickly. To improve verification without increasing false positives or manual reviews, they evaluated and adopted SEON’s tools—notably SEON’s email analysis and social media profiling capabilities—alongside their existing device intelligence and bureau data.

SEON’s social media profiling and email analysis were integrated into Sun Finance’s risk underwriting modules to enrich signals, prioritize high‑risk cases and automate decisions. The result: a measurable decrease in fraudulent applications, fewer false positives, faster scoring and approvals, reduced manual checks and lower operational costs—allowing Sun Finance to approve more legitimate applicants and maintain growth while keeping fraud losses under control.

Sun Finance

Kaspars Magaznieks

Fraud Manager