SEON
48 Case Studies
A SEON Case Study
MrQ, a mobile-first online casino launched in 2018, was struggling with hidden fraud as its player base grew. With limited historical data and blind spots in its internal BI tools, the team needed better visibility into duplicate accounts, bonus abuse, and suspicious behavior across the customer journey.
SEON complemented MrQ’s internal analytics with device intelligence, 900+ first-party data signals, AI-powered rule creation, AI player summaries, and Managed Risk Services to create a real-time fraud detection engine. With SEON, MrQ uncovered that around 10% of signups were potential multi-accounts, reduced bonus abuse by 10%, and improved fraud response speed and internal fraud expertise.
Stacey Pickering
Head of Operations