Case Study: E‑Goi reduces fraud and manual review workload with SEON

Marketing Automation Platform Slashes Chargeback Fees by 95%

E‑Goi, a rapidly growing marketing automation platform, was hit by a surge of bad actors who used its tools to send phishing emails and sign up with fake credentials and stolen credit cards. This activity drove up chargeback fees, harmed E‑Goi’s reputation, and forced hours of manual review each week that slowed onboarding for legitimate customers. E‑Goi chose SEON for fraud prevention, citing its IP- and email-based user reputation analysis.

SEON implemented a customizable, transparent-scoring fraud detection solution with dedicated support and easy testing, using email- and IP-reputation signals to flag risky accounts. The deployment markedly reduced E‑Goi’s manual review workload, sped up legitimate customer onboarding, and lowered fraud-related losses and chargebacks, improving operational efficiency and the customer experience.

E-Goi

Hugo Monteiro

Product Lead