Case Study: MaxEnt Limited achieves stronger fraud detection and reduced self-exclusion fraud with SEON

iGaming Operator Leverages SEON to Design Abuse-Proof Bonuses and Reduce Self-Exclusion Fraud

MaxEnt Limited, an iGaming operator, faced growing promotional abuse and self-exclusion fraud as advantage players used techniques like multi-accounting, VPNs/datacenter IPs and collusion to exploit bonuses. To protect promotional budgets while maintaining competitive offers, MaxEnt Limited deployed SEON, using SEON’s analytics and enrichment (SEON Insights) to detect abusive behavior earlier in the player lifecycle.

By combining SEON’s data with internal rules and automated workflows, MaxEnt Limited automated suspect account flagging, reduced manual reviews and improved investigations—detection of multi-accounting cases increased by over 60% and detection of IP-related issues (VPN/datacenter use) increased by over 80%. SEON’s intuitive platform and responsive team also helped reduce self-exclusion fraud, free up risk-team resources, and safely scale onboarding while keeping risk exposure low.

MaxEnt Limited

Daniel Saliba

Head of Compliance