Case Study: an online-only home décor retailer achieves 20x follower growth and 1.9x ROI with SEOM Interactive's niche influencer marketing

Online-only Home Décor Retailer drives $29k from Instagram with SEOM Interactive

SEOM Interactive was engaged by an online-only home décor retailer that had an inactive Instagram presence. The challenge was to grow the brand's social media following and drive sales through a platform often perceived as oversaturated.

The solution implemented by SEOM Interactive was a highly targeted influencer marketing campaign, focusing on niche influencers whose farmhouse aesthetic aligned with the brand. This strategy involved careful influencer identification, tailored outreach, and product seeding. As a result, SEOM Interactive helped the client generate nearly $30k in revenue directly from Instagram in 2019, achieving a 1.9x ROI and a 20x growth in their follower count.