Case Study: Medical Services generates 331 leads with SEOM Interactive's Facebook Ads strategy

Medical Services generates 331 leads at $80 CPL with SEOM Interactive

SEOM Interactive partnered with a medical services client whose challenge was to digitally advertise a solution for a medical condition affecting primarily black women over 35. Due to platform restrictions that prevent targeting based on sensitive topics like race or medical conditions, they could not directly reach their ideal audience through standard PPC methods.

The solution implemented by SEOM Interactive was a creative, cross-departmental collaboration. Their PR team used Google searches and the Cision tool to identify publications and websites targeting the specific demographic. This list was then used by the PPC team to build a highly targeted custom audience for Facebook Ads. This strategic approach generated 331 leads at a cost per lead of $80, exceeding the client's goal by coming in under their target CPL of $100.