Case Study: an interior decorator achieves higher-quality leads with SEOM Interactive

Interior Decorator boosts form leads 200% with SEOM Interactive

An interior decorator was struggling with low-quality leads from her PPC campaigns despite spending her full monthly budget. SEOM Interactive identified that while her keywords and website were optimized, her broad geographic targeting was reaching an unproductive audience.

SEOM Interactive strategically sculpted a new geo target of ten specific 1-mile radius areas to focus the ad spend on the client's ideal clientele. This optimization resulted in a 30% increase in impression share, a 48% increase in average engagement time, and a 200% increase in form leads, dramatically improving both the volume and quality of leads for the client.