Case Study: an interior decorator achieves a 150% increase in conversions with SEOM Interactive

Interior Decorator boosts conversions by 150% with SEOM Interactive

SEOM Interactive was engaged by an interior decorator who was receiving healthy website traffic but struggling with a low conversion rate. To diagnose the issue, the vendor implemented Microsoft Clarity, a user-behavior analytics tool, to identify where visitors were stalling and exiting the site.

The solution implemented by SEOM Interactive involved two key changes: streamlining the site navigation to prioritize the portfolio and adding clear call-to-action buttons to each slide of the homepage carousel. As a result, user behavior improved significantly, and the interior decorator saw a 150% year-over-year increase in potential leads, transforming the user experience into an engaging journey to conversion.