Case Study: a hospitality client boosts ROAS and bookings with SEOM Interactive

Hospitality Client boosts ROAS 185% with SEOM Interactive

A hospitality client approached SEOM Interactive feeling they were overspending on Google Ads without seeing adequate returns. Their existing campaigns were using the automated Maximize Conversions bid strategy, which was inflating costs without increasing conversions.

SEOM Interactive implemented a new strategy that turned off the automated bidding and instead layered on detailed audience targeting, including in-market and affinity audiences for travel. This focus on quality traffic over sheer quantity led to impressive results: a 38% reduction in ad spend while maintaining the same number of clicks, a doubled conversion rate, and a 185% increase in ROAS, achieving $10.84 back for every dollar spent.