Case Study: a home decor ecommerce company lowers Amazon Ads cost margin with SEOM Interactive

Home Decor Ecommerce Company cuts Amazon Ads cost margin from 40% to 11% with SEOM Interactive

The home decor ecommerce company was struggling with a poor return on investment from its Amazon Ads campaigns. Despite sales coming in, the automated campaigns managed through Amazon Seller Central were generating a cost margin of over 40%, far higher than their target. SEOM Interactive was brought in to take over management of these campaigns and improve their profitability.

SEOM Interactive implemented a new strategy using targeted manual campaigns instead of automated ones. By focusing on specific styles and colors with exact and phrase match keywords, they significantly improved efficiency. The results were immediate, with SEOM lowering the cost margin to 18% in the first month and then to 11% in the second month, successfully achieving the client's goal and establishing a profitable advertising approach.