Case Study: Boat Dealer achieves a 66.67% decrease in cost per lead with SEOM Interactive PPC

Boat Dealer cuts cost per lead by 66.67% with SEOM Interactive

The customer, a local boat dealer, was struggling to generate new leads through their existing Google Ads campaigns. They hired SEOM Interactive to take over their paid search efforts after their previous agency failed to deliver results.

SEOM Interactive implemented a new PPC strategy by pausing the inefficient campaigns and overhauling the account. They restructured the campaigns to prioritize service over sales, used high-intent keywords, and added negative keywords to exclude irrelevant traffic. SEOM also collaborated on building improved landing pages. This new approach decreased the cost per lead by 66.67%, dropping it from $198 to $66, which led the client to increase their ad spend to scale this success.