Case Study: Tokyo Laundry boosts search ROI and paid conversions with SEO MCR

Tokyo Laundry boosts paid ad conversions 3000% with SEO MCR

Tokyo Laundry, an online retailer of collegiate lifestyle clothing, faced the challenge of improving its ROI on search and PPC advertising while reaching new markets, all without increasing its existing marketing budget. The well-known brand required a strategy that was both effective and measurable.

SEO MCR analyzed the existing marketing strategy to identify immediate areas for improvement and optimize spend. Their solution involved targeting European markets in their domestic languages and setting up an optimized Google Shopping account. As a result, SEO MCR improved rankings for 32 top keywords in the first month and increased conversions from paid ads by 3000% within three months, all while halving the advertising spend.

Tokyo Laundry