Case Study: The Good Hotel Group boosts global social presence with SEO MCR

The Good Hotel Group unifies social media across 2 countries with SEO MCR

The Good Hotel Group, a social enterprise with hotels in London and Guatemala, faced the challenge of structuring and organizing its numerous social media channels to build a consistent global brand message in both English and Spanish. They engaged the vendor SEO MCR for social media management services to help increase their social presence and generate more business.

SEO MCR developed a strategy that involved managing three Facebook pages, a Twitter account, Instagram, LinkedIn, and Google+, using keywords aligned with the brand. As a result of SEO MCR's work, The Good Hotel Group significantly increased its social media presence, formed a unified global brand, and achieved greater press coverage and buzz.

The Good Hotel Group