Case Study: Anytime Fitness builds a strong social media following with SEO MCR

Anytime Fitness builds a social following from scratch across 4 platforms with SEO MCR

Anytime Fitness, the world's largest fitness chain, partnered with vendor SEO MCR to build a social media presence for its new gym in Bow, London from the ground up. The challenge was to generate interest and engagement for a gym that had not yet been built and which had no existing social media following.

SEO MCR developed a strategy that involved setting up profiles and immediately engaging the audience with questions and polls to involve them in the gym's setup. They implemented a video strategy and carefully released information over time to build excitement. As a result, SEO MCR successfully created a significant following across all major social media platforms and built considerable anticipation for the new gym opening.

Anytime Fitness