Case Study: TIBCO achieves lower registration costs and higher conversions with SEO Inc.

TIBCO Software - Customer Case Study

TIBCO Software, a B2B enterprise software solutions provider, was struggling with an underperforming in-house paid search campaign. Their challenges included an over-inflated cost-per-click, inconsistent market coverage, and a low number of registrations for whitepapers and Ajax application downloads. They partnered with SEO Inc. to decrease conversion costs and increase brand awareness among technology executives.

SEO Inc. implemented a comprehensive solution that involved extensive market research, a heavily expanded keyword strategy, portfolio bidding, and campaign restructuring. They also refined ad messaging and rebuilt landing pages to be more conversion-focused. The results were immediate and significant; in the first month, the cost per registration dropped 28% from $28.83 to $8.03, while registrations more than tripled and the conversion rate nearly doubled. SEO Inc. subsequently successfully expanded these optimized campaigns into multiple international markets.

TIBCO Software