Case Study: IGN doubles unique visitors with SEO Inc.'s search optimization

IGN - Customer Case Study

IGN, a major entertainment network for gaming and media, sought to dominate search rankings for all video game-related keywords to drive traffic and advertising revenue. Their site had optimization and architectural issues preventing search engines from properly crawling it. They engaged the vendor, SEO Inc., for an SEO consultation and optimization package.

SEO Inc. collaborated directly with IGN's IT team to fix the site's architecture and integrate SEO best practices into their proprietary content management system. They also trained IGN's content writers on SEO. The results were dramatic, with a 1500% increase in organic search traffic and a doubling of unique visitors within two months. This massive growth in traffic and revenue contributed to IGN's subsequent acquisition by News Corp for $650 million.

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