SEO Inc.
9 Case Studies
Case Study: BTO Sports boosts Facebook fans and social buzz with SEO Inc.'s social media marketing
A SEO Inc. Case Study
BTO Sports - Customer Case Study
BTO Sports, a large online retailer of motocross and dirt bike gear, aspired to grow and strengthen its online presence. They engaged vendor SEO Inc. to create a social media marketing strategy that would generate online buzz and significantly increase the size of their Facebook community.
SEO Inc. implemented two interactive Facebook campaigns: the "Fix My Ride Sweepstakes" and the "Best Whip Picture Contest." These required participants to like the BTO Sports page to enter, creating a viral effect. The results were highly successful, generating over 13,000 new Facebook fans, exposure to over 1.4 million people, and an estimated fan acquisition value of over $26,000. SEO Inc.'s strategy created significant online buzz and greatly increased brand awareness for BTO Sports.
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