Case Study: Boats.com achieves top 10 Google rankings for key boat finance terms with SEO Inc.

Boats - Customer Case Study

boats.com, a website that connects boat buyers and sellers, contacted the vendor SEO Inc. for search engine optimization services. Their challenge was a lack of visibility for key product categories; while they ranked well for general terms like "boats," they were not in the top 50 for highly competitive and important keywords such as "boat insurance" and "boat loans."

The solution from SEO Inc. involved rebuilding the site's front end with static URLs to make interior pages accessible to search engine spiders and adding keyword-rich content to those pages. As a result, boats.com achieved top 10 rankings for its four most important keywords, including "boat loans" and "boat insurance," without losing its number one position for the keyword "boats." This success significantly increased the site's visibility for its financial products.

Boats