Case Study: Phoenix-area Plumbing Company achieves 4.2x ROAS with SEO Design Chicago PPC and CRO

a Phoenix-area plumbing company boosts ROAS 4.2x with SEO Design Chicago

SEO Design Chicago partnered with a Phoenix-area plumbing company that was struggling to generate profitable leads despite spending over $15,000 monthly on Google Ads. Their previous agency's broad targeting wasted budget on irrelevant clicks, and they needed a partner to optimize their PPC service and make their ad spend work harder.

The solution implemented by SEO Design Chicago involved a complete restructure of the Google Ads campaigns with a focus on conversion rate optimization, including tight ad groups and bid strategies optimized for phone calls. They also implemented call tracking, created dedicated landing pages, and added Google Local Service Ads. This strategy delivered a 4.2x return on ad spend, a 289% increase in phone call conversions, and a 52% reduction in cost per acquisition.