Case Study: a family-owned jewelry store in Chicago’s Gold Coast boosts consultations and custom design orders with SEO Design Chicago

a family-owned jewelry store in Chicago’s Gold Coast boosts consultation requests 312% with SEO Design Chicago

SEO Design Chicago helped a family-owned jewelry store in Chicago's Gold Coast that was losing customers to online retailers and big-box jewelers. Despite offering superior craftsmanship and custom design services, the store struggled to attract younger engagement ring shoppers who began their search for these services online.

The solution implemented by SEO Design Chicago included building a new e-commerce website, executing a targeted SEO and Google Ads strategy, and developing social media marketing on Instagram and Pinterest. This approach resulted in a 312% increase in consultation requests, a 189% increase in custom design orders, and an average sale of $8,400 from digital leads.