Case Study: a family-owned assisted living community with 120 units boosts occupancy with SEO Design Chicago

a family-owned assisted living community with 120 units boosts occupancy to 94% with SEO Design Chicago

The family-owned assisted living community with 120 units faced the challenge of needing to increase occupancy rates, differentiate itself from corporate chains, build trust with families, and navigate strict healthcare regulations. They partnered with SEO Design Chicago to develop a comprehensive digital marketing strategy to address these needs.

SEO Design Chicago implemented a solution that included a digital experience with virtual tours and a family portal, a content strategy featuring resident stories, and a lead nurturing program with targeted Facebook campaigns. This strategy resulted in a 245% growth in occupancy rates, a reduction in the average sales cycle from 90 to 45 days, and an increase in annual revenue of $1.8M. The vendor successfully generated over 1,200 qualified tour requests for the client.