Case Study: U.S. Department of State boosts multilingual content performance with SEO Brand

U.S. Department of State boosts traffic and engagement 9500% with SEO Brand

The U.S. Department of State faced significant challenges in managing its international digital content, which was spread across multiple platforms in six different languages. Centralized roles created implementation difficulties, and the highly sensitive subject matter added complexity. SEO Brand was contracted to provide international SEO and content optimization services to address these issues.

SEO Brand conducted stakeholder interviews and developed a content matrix map. They performed multilingual keyword research, unified data capture, and connected all API calls to a new platform. The vendor migrated all content according to SEO best practices across multiple channels. As a result, SEO Brand successfully consolidated content onto a unified platform for languages including French, German, and Arabic, which led to a dramatic traffic and engagement increase of over 9500%.

U.S. Department of State