Case Study: The Weather Channel improves data-driven UX and forecasting insights with SEO Brand

The Weather Channel uses SEO Brand to build weather-driven forecasts with 90-day testing

The Weather Channel, an IBM company, faced the challenge of leveraging its massive weather data collection for intelligent business decisions. Their data was inconsistent and they needed to translate it into actionable insights for enterprise clients. They partnered with SEO Brand, utilizing Watson AI, to create a new platform that provided customized forecasts.

SEO Brand designed wireframes, developed new UI/UX concepts, and assisted in implementation. The solution involved creating a new data model and setting up multi-variant testing. As a result, The Weather Channel established a new, ongoing process for building wireframes based on stakeholder data, successfully rolled out a new design across its properties, and collected additional mapped data points.

The Weather Channel