Case Study: Riot Games Latin America achieves a 6,700% increase in video views with SEO Brand's YouTube SEO optimization

Riot Games Latin America boosts video views 6,700% with SEO Brand

The customer, Riot Games Latin America, faced significant challenges with its YouTube content strategy. After splitting its Latin American operations into separate regions, players could not find official content, leading to lost user journey control and a complete lack of SEO foundation on its RiotGamesLatino channel. SEO Brand was engaged to provide YouTube SEO optimization and content strategy services to address these issues.

SEO Brand implemented a comprehensive, wave-based solution that included optimizing titles, descriptions, and metadata for over 120 core videos. The strategy was built on principles like thinking like a player and competitive intelligence. The work by SEO Brand resulted in a transformational 6,700% increase in video views across the optimized content, dramatically improving organic discoverability and algorithm performance.

Riot Games Latin America