Case Study: Phidal Publishing boosts organic traffic and order efficiency with SEO Brand

Phidal Publishing boosts organic traffic 69% with SEO Brand

Phidal Publishing, a long-established children's book publisher, faced a major disruption to its B2B wholesale and distribution model when the COVID-19 pandemic hit. The company engaged SEO Brand to help keep sales moving, with challenges including unclear direct-to-consumer brand penetration and missing software integrations needed for a more efficient operation, particularly with Amazon.

SEO Brand performed comprehensive keyword and brand research, optimized the publisher's website for SEO, and built custom middleware to integrate a shopping cart for direct checkout. A significant achievement was the integration of Phidal's entire inventory system through a challenging Amazon EDI connection. These actions resulted in a 69% increase in organic traffic, saved over 100 manual labor hours per month, and increased overall shipping and receiving productivity by 41%.

Phidal Publishing