Case Study: Ceridian boosts organic traffic and goal completions with SEO Brand

Ceridian boosts organic traffic 345% with SEO Brand

Ceridian needed to refresh its online presence to align with its organizational transformation, generate leads, and engage audiences, but faced challenges from a complex website with unclear user paths and poor mobile optimization. To address this, they partnered with SEO Brand for a comprehensive organic growth and UX strategy overhaul.

SEO Brand conducted in-depth research, including stakeholder interviews and a site audit, before implementing a new organic search strategy and sitemap with enhanced UI/UX. The results were significant, including a 345% increase in organic traffic, a 57% rise in goal completions, and fully attributed performance measurement for Ceridian.

Ceridian