Case Study: AdRoll achieves real-time incident monitoring and faster issue isolation with Sentry

How Adroll uses Sentry

AdRoll, the widely used prospecting and retargeting platform, faced the challenge of monitoring a massive, globally distributed infrastructure handling more than 70 billion requests a day across up to 3,000 machines. To prevent small failures from cascading through its system, AdRoll used Sentry alongside its real-time monitoring stack to capture errors and preserve context even when machines crashed.

Sentry helped AdRoll’s engineering team quickly trace incidents, isolate bad instances, and safely reboot or replace machines without fear of losing diagnostic data. This improved incident response and supported its blue-green deployment process, helping AdRoll process over a million data points per second and react before issues spread across the platform.

AdRoll

Valentino Volonghi

Chief Technology Officer