Case Study: Schnucks achieves 112% revenue growth and 40% lower CPCs with Sentic Technologies

Schnucks - Customer Case Study

Schnucks Markets, a leading grocery chain in the Midwest, had recently launched grocery delivery and curbside pickup but faced intensifying competition from regional and national delivery brands and restaurant services, which drove up CPCs and constrained growth. To address these challenges, Schnucks engaged Sentic Technologies to refine its paid-media and SEM approach for the new digital programs.

Sentic Technologies implemented a segmented paid-media strategy that separated grocery delivery and curbside funnels with targeted keywords and messaging, added app campaigns to reflect loyalty efforts, and integrated demographic and audience data into SEM bidding while using automated bidding strategies. Those optimizations drove measurable improvements: clicks +109%, transactions +81%, revenue +112%, CPCs -40%, and a reduced bounce rate.

Schnucks