Case Study: Jerry's Artarama achieves 41% ROAS lift and 49% CVR increase with Sentic Technologies

Jerry's Artarama - Customer Case Study

Jerry's Artarama, a national retail leader in fine art supplies, expanded into Bing PLA campaigns but performance lagged behind ROAS targets due to complexities in the Bing Merchant Center and inefficient campaign structure. They engaged Sentic Technologies to diagnose and fix these issues.

Sentic Technologies performed a comprehensive Bing Merchant Center audit, removed low-price products, corrected disapprovals, restructured product groups, and implemented brand-level bid strategies, remarketing audiences, and automated bidding. The changes increased clicks, transactions, and revenue while lowering CPCs and bounce rate — with measured lifts of CVR +49%, ROAS +41%, CTR +40%, and Conversions +15%.

Jerry's Artarama