Case Study: Fortune 500 Sportswear Manufacturer achieves $100K incremental revenue, 8% cost reduction and 21% ROAS lift with Sentic Technologies

Fortune 500 Sportswear Manufacturer - Customer Case Study

Fortune 500 Sportswear Manufacturer struggled to manage an overwhelming volume of paid-media landing pages and keywords, which led to page-not-found and out-of-stock experiences, rising seasonal competition and higher paid-media costs, and no way to link shifts in social sentiment or product popularity to real-time paid-media optimizations. They engaged Sentic Technologies to tackle landing page management, bidding strategy, and location-based optimization.

Sentic Technologies implemented unique bidding portfolios for each key product line, an automated location-refinement strategy (making granular adjustments based on performance, weather, and social signals), and a real-time landing page optimization that routes traffic away from problematic pages. The combined approach produced $100k in incremental revenue, reduced costs by 8%, cut CPCs by 15%, and improved ROAS by 21%.