Case Study: NDC Accounting Solutions achieves 100+ client growth and streamlined workflows with Senta

Using Senta to build and grow during the pandemic

NDC Accounting Solutions, founded by Neil Criddle, had to scale quickly after he went full‑time during the Covid pandemic, turning a part‑time side hustle into a sole income for his family while navigating mixed guidance and surging client demand. To manage rapid client onboarding, communications and diary/workflow needs he adopted the practice management software Senta.

Using Senta, Neil tailored workflows and templates, assigned tasks to his new apprentice and centralized diary management, freeing him to focus on advisory work and social media growth; he still plans deeper integration with Practice Ignition. The result: NDC Accounting Solutions now serves more than 100 clients, hired an apprentice in June 2021, and built strong online reach (four‑figure followings and a Facebook group of about 1,400 members) — improvements Neil attributes to Senta’s customisation and support.

NDC Accounting Solutions

Neil Criddle

NDC Accounting Solutions