Case Study: Pink Pig Financials achieves streamlined workflows and boosted advisory services with Senta

Putting Senta at the heart of the practice

Pink Pig Financials, founded by Cheryl Sharp, is a niche accountancy practice helping parent-entrepreneurs that needed a flexible way to run the business, stay on top of targets and streamline client onboarding and advisory work. To solve that, they adopted Senta’s practice management software and linked it to Xero, Companies House, Xavier Analytics, GoProposal and Gravity Forms to centralise operations and automate key processes.

Senta became the heart of the practice, automatically pulling proposal data from GoProposal, creating services and workflows, sending intro emails and adding website enquiries into the system—connecting everything and streamlining workflows. As a result, Pink Pig Financials reports being “on top of things,” has increased its advisory and cash‑flow training work with existing clients during lockdown, and seen improved financial performance and clearer client outcomes thanks to Senta.

Pink Pig Financials

Cheryl Sharp

Founder