Case Study: Root2Growth Accounting & Advisory achieves a powerful, automated outsourced finance department with Senta

How Root2Growth became a powerful, outsourced finance department

Root2Growth Accounting & Advisory, an Exeter-based cloud accounting firm led by Rayanne Armand, set out to build a powerful outsourced finance department for local SMEs but faced a common disconnect between accountants, bookkeepers and outsourced FDs. To create a one-stop, tech-driven practice that avoided Excel tracking and supported hands-on advisory work, Root2Growth built its stack around Xero, Receipt Bank and GoProposal—with Senta as the core practice management system.

Senta was customised to run onboarding, document signing, automated reminder emails, CIS submissions and an editable outbox, eliminating spreadsheet tracking and speeding routine workflows. The Senta-driven automation and structured processes freed the team to focus on strategic work, improved deadline and filing reliability, and scaled Root2Growth’s outsourced-FD offering while keeping client interactions hands-on — all made possible by Senta’s customisable practice management.

Root2Growth Accounting & Advisory

Rayanne Armand

Root2Growth Accounting & Advisory