Case Study: Blue Penguin achieves automation, accuracy and improved client care with Senta

Automation, accuracy, and client care with Senta

Blue Penguin, founded by Peter Watkins, is a small cloud-only accounting practice that prioritises work‑life balance. After relying on spreadsheets and missing deadlines, the firm adopted Senta to provide proper practice-management software and more reliable client communications.

Using Senta, Blue Penguin customised workflows, automated client emails (integrated with G Suite/Gmail) and delegated tasks to a bookkeeper through the platform. Senta’s automation has removed manual errors—payroll emails now contain the correct information 100% of the time—reduced missed client communications and set the firm up for measurable time savings as it grows.

Blue Penguin

Peter Watkins

Founder