Case Study: US Chamber Institute for Legal Reform achieves time-saving, tailored ad insights with Sensor Tower

US Chamber Institute for Legal Reform’s Custom Digital Advertising Solution

The US Chamber Institute for Legal Reform needed a more granular view of advertising spend, creative, and keyword trends among top law firms to support research and strategy. While Sensor Tower’s Pathmatics digital advertising insights provided the data, filtering and reporting it into actionable insights was time-intensive and required extra resources.

Sensor Tower’s Innovation and Strategy team delivered a custom monthly report and data feed tailored to the Institute’s labels, advertisers, keywords, and regions of interest, with creatives tagged individually and integrated into a custom dashboard. This gave the Institute an omnichannel view of advertising trends and saved significant time, money, and manual effort by eliminating aggregation for more than ten thousand ads per month.

US Chamber Institute for Legal Reform

Nicholas Lucas

Executive Director, Research & Analytics