Case Study: AliExpress achieves stronger organic growth and higher app store ratings with Sensor Tower

Sensor Tower Helps Drive AliExpress's Organic Growth and Store Ratings Improvement

AliExpress, part of Alibaba Group, needed to grow organic app installs and improve global App Store Optimization (ASO) performance in a highly competitive e-commerce market. The team turned to Sensor Tower’s enterprise market intelligence platform to better understand competitor trends, user behavior, and regional opportunities across Apple App Store and Google Play.

Using Sensor Tower’s product update timelines, review analytics, and multi-dimensional market data, AliExpress refined its marketing creatives, localized campaigns, and response strategies. The results included a 14 percentage-point year-over-year increase in organic conversion rates on Apple App Store, a 5 percentage-point increase on Google Play, 0.3-star rating gains in key markets, and three Apple plus two Google store features in Q3 2024.

AliExpress

Jin Liang

User Growth Product Team